Prepared exclusively for Celsius Holdings
Live FitEverywhereIt Sells.
Celsius built the fastest-growing energy brand in America on a simple idea — essential energy for everyday achievers. That world is fully realized online. At the cold vault, it is still waiting to be built.
Imagine is the integrated partner that carries LIVE FIT from the feed to the shelf — strategy, creative, production, display, technology and field activation under one roof, across CELSIUS, Alani Nu and Rockstar.
The Cold Vault Is the Last Mile
$0.0B
FY2025 Revenue
0.0%
ACV Distribution
0K+
Outlets via PepsiCo DSD
We’re not pitching from the outside. Imagine already delivers for Celsius — ESPN College GameDay displays, on time and on brand, and a newly awarded holiday activation program. This is the next chapter, not the first one.
Celsius is now within reach of nearly every American shopper — 450,000+ outlets through PepsiCo DSD, at 99.5% ACV.
Availability is solved.
Presentation is not.
Celsius won distribution faster than any brand in modern beverage history. The next unlock is conversion at the glass — and every mis-executed cooler is a lost sale. Here is what the door actually looks like today.
The cold vault is where the decision happens. Today it isn’t working hard enough.
Drag to compare — the same five-door 7-Eleven vault, fully activated
Three Brands, One Vault
CELSIUS, Alani Nu and Rockstar share one undifferentiated cold vault — no visual hierarchy, no benefit story, no reason for the eye to land.
The Brand Drifts
Glass, headers and shelf strips vary door to door across a 450,000-outlet footprint. Without a governed system, every store executes a different Celsius.
The Pairing Is Missed
The energy-plus-food moment goes unclaimed at 7-Eleven, Casey’s and Maverik — a conversion left on the counter.
Endcaps Under-Worked
High-intent endcap and checkout zones sit generic while competitors own the impulse buy.
The Campaign Stops at the Door
LIVE. FIT. GO. lives brilliantly across social, sport and streaming — then goes quiet at the exact moment of purchase.
Eye-Level Belongs to Rivals
Monster and Red Bull still own the sightline with benefit-led shelf communication. Celsius earned the shelf — it doesn’t yet look like it.
“Every mis-executed cooler is a lost conversion.”
Three frictions standing between the shelf and the sale
Clean-label, zero-sugar, MetaPlus® — the differentiators that win the sale are invisible at the glass. They need to be said in every door, the same way.
Digital creative moves in days; retail moves in quarters. Concept-to-shelf is the real constraint, and seasonal windows close fast.
Nearly half of Celsius drinkers are women, and most are not gym-first. The vault still speaks legacy energy-drink language.
From vendor management
to growth enablement.
Most brands run six vendors to get one display into one store: an agency designs it, a printer makes it, a kitter packs it, a broker ships it, a field team installs it, and nobody owns the outcome. Imagine is all six. One brief, one timeline, one accountable team — from the first sketch to the last shelf strip in the last store.
One Integrated Ecosystem
Brand Studio creative, corrugated display production, and Dotti-managed retail compliance connect in one workflow — so the LIVE FIT story survives the trip from concept to cooler intact.
Scale Built for CPG Velocity
1,300+ associates, 2M+ sq ft of production, 67+ printing presses, 17,000+ kits shipped daily — infrastructure that can move at PepsiCo DSD speed across a 450,000-outlet footprint.
A Partner, Not a Vendor
15-year average client tenure. Named, dedicated account teams. Proactive, not reactive. We don’t just execute — we make your team faster, smarter and more efficient.
Integrated by design,
engineered for execution.
Strategy, design, engineering, prototyping, physical experience development, and project leadership — all operating as a single, connected platform.
Integrated Operating Model
From opportunity to outcome — one connected partner, seven deliberate moves that turn ideas into installed, measurable reality.
Opportunity
Client need and commercial potential
Strategy
Insights, requirements and success criteria
Design
Concept, experience and visualization
Engineer
Feasibility, detail and production intent
Prototype
Test, learn and validate
Deliver
Produce, install and manage
Measure
Capture outcomes and learning
Strategy & Design
Insight, concept and visualization
Engineer & Prototype
Feasibility, detail and validation
Deliver & Measure
Produced, installed and proven in-market
Client testimonials
“We love these options! The new 7-Eleven Ever After tag line and branding is a great way to show we’re celebrating our customers.”